Scholary Articles Impact of Social Media on Businesses

In a technology-driven earth, it'due south hard to stand up out on social media sites. Check out which brands are taking over the media with the ultimate social media strategy.

Full general Electrical

General Electric stays relevant with gorgeous Instagram photos and science tips on Twitter. It launched an ad campaign that increased company recruitment past 800 per centum, every bit reported by Libris.

Airbnb

The rental hosting company Airbnb uses visual media to inspire. By featuring real travelers and hosts, its social media presence communicates the brand's values.

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Coca-Cola

The multinational campaigns that Coke presents foster creativity and sharing. Its social media strategy consists of engaging content like the 'Share a Coke' entrada and a video series with famous YouTubers.

Nike

Nike's 'Just Do It.' marketing campaign is i of the most recognized in the globe. The company is not afraid to use inspirational public figures to lead campaigns. Nike is known for taking huge risks.

Domino's

The pizza chain Domino'due south has come a long way in the art of social media strategy. Since taking on some negativity, information technology has upped its game on social media. Creating fun and unique social engagements similar 'tweet-to-order' and the power to create an ultimate pizza pattern has helped it abound.

Dove

The lather company Dove is a brand that knows its demographic and centers its strategy around it. Its goal is to help all women realize their beauty potential. The make does this with inspiring social media that creates a positive atmosphere.

LEGO

LEGO gives ownership to its fans by letting them be a part of the design procedure. LEGO lets fans submit their own creations for a take a chance to get an official set. Social media campaigns similar this 1 create loyal customers.

Pandora

Streaming music service Pandora is known for its visually stunning social media content. Its biggest focus is creating a cohesive look that is relatable and personal to consumers.

Oreo

Oreo makes it a mission to continually produce relevant content. The brand has popular tweets and is fifty-fifty on sites like Snapchat and other video sharing sites.

Adidas

Shoe company Adidas continues to have a big post-obit and influence through Instagram. By sharing visual content similar videos and pictures to drive sales, Adidas focuses its social media strategy directly on its products.

GoPro

GoPro produces exciting videos that feature its versatile products. Its fun videos demonstrate exactly what their customers love: adventure and new experiences.

Wendy's

Wendy's is known for its engaging Twitter content. The brand has gone viral several times with "roast Tweets" and unremarkably keeps it coincidental and fun during social interactions. Information technology too manages to exist informative, alerting readers to its newest deals and limited-edition sandwiches.

Eggo

Eggo paired with popular Netflix serial "Stranger Things," creating iconic spoofs and videos. The company encouraged fans to appoint past sharing recipes and videos. Integrating its platform with customers' real-life experiences took its branding to the next level.

Charmin

Charmin's bears are possibly the near recognizable make standard out at that place. With Twitter marketing campaigns like #TweetFromTheSeat, the brand is able to make the near out of its not-then-glamorous production line.

Starbucks

Starbucks is one of the most pop places to get coffee. Its use of make clean, bright visuals will grab your heart. By using methods like stop-motility videos and shareable video clips, the visitor keeps information technology simple while making a large bear upon.